Our Story
Founded with a vision to celebrate culinary diversity and elevate the standard of gourmet experiences, FuAn has been at the forefront of the food industry for over 25 years.
What began as a small endeavor fueled by a love for authentic cuisine has blossomed into a trusted name synonymous with quality, reliability, and excellence.
Among our diverse range of offerings, our most iconic and beloved product is White Rabbit Ice Cream.
Our Mission
Our mission is simple yet profound: to enrich lives through exceptional food experiences. We believe that food is not just sustenance; it's a journey that connects cultures, ignites passions, and creates memories.
Guided by this core belief, we diligently pursue the finest ingredients, collaborating closely with artisans and producers to guarantee that each product we provide upholds our rigorous standards of quality.
Our Commitment
Quality is the cornerstone of everything we do. We are committed to upholding the highest standards of food safety, sustainability, and ethical sourcing practices. With a focus on transparency and integrity, we strive to build lasting partnerships with our suppliers and customers, fostering trust and mutual respect every step of the way.
Our Promise
When you choose FuAn, you can expect nothing less than perfection. Whether you're a professional chef seeking inspiration, a retailer in search of emerging products, or a home cook aiming to elevate your culinary creations, we're here to provide support and inspiration along your gastronomic adventure. With our steadfast commitment to excellence, we encourage you to indulge in the world's finest flavors alongside us.
Our team consists of former Costco employees with over 20 years of experience, including former buyers and VP of Sales and Marketing . We have rare insight into and experience from North America’s largest retailers, superstores and wholesale club businesses.
We have successful launched brands spanning food, health and beauty categories including LaTerre, CellCeuticals, Marula and Middle School Moguls.
Our team consists of former Costco employees with over 20 years of experience.
Simon Shavason
Director of Sales
Yin Yan
CEO
Aventurina King
Director of Marketing
Tuan Tran
Director of Operations
Alan Zhong
Head of China Office